Digital Marketing Services for Painting Contractors (2025)

When you spend your advertising dollars without a marketing strategy or plan, you reduce your ROI and potential to increase profits. A successful digital marketing strategy begins with a team of experts like Base Coat. We have provided successful digital strategies for painting businesses trying to gain ground in highly competitive markets. We understand your competition and know how to outsmart them every step of the way.

We use proven methods to improve your online presence, with customized solutions suited to your services and location. Instead of going with a generic marketing company trying to be all things to all people, our methods are tried and true in the painting arena. Tailor-made solutions focus on your specific location and customer base in hand with your unique value proposition to get results.

Benefits of using the Best Digital Marketing Services for painting businesses:

Search Engine Optimization

Leverage local SEO tactics and extensive keyword research to boost organic rankings.

All digital marketing begins with a solid SEO strategy leveraging local SEO tactics in hand with extensive keyword research to outsmart the competition. We understand search intent and use it to find the best keywords for your painting business. We also understand the crucial elements of search engine processes so we can help move you up the ranking from citations to reviews and high-quality content to building authority.

Google Search Ads

Paid search ads are the boost your organic search results need to get noticed quickly.

We combine SEO best practices with paid search ads to boost your ranking. Search engines find you more quickly when you invest in paid search ads. These ads are based on Pay-Per-Click (PPC), so you never go over budget and also only pay when someone clicks your ads. As a result, your ads work harder for you to provide a higher ROI. You always appear above the organic rankings, so you are noticed by prospects looking for a local painting business.

Google Local Services Ads

Be at the very top of search results pages and generate automatic leads.

Appear at the top of local painting business searches using Google Local Services Ads that send customers ready to book their estimates. Google Local Services Ads appear at the very top of the page with a focus on generating leads, not clicks. You only pay if someone calls or messages you directly from the ad making them the most focused digital ad available. There is no bidding involved as Google uses your past response and reviews to determine who gets top ranking. They pace your placement, so you are never inundated and reward you for your hard work with consistent placement to help you generate more leads.

Social Media Ads

Appear in the social media feeds of locals who meet the description of your ideal audience.

Social media marketing provides highly targeted ads to reach the right audience. Your clickable ads drive traffic to your website while improving customer engagement. Because you are always there, you remain top of mind to locals searching for subjects like remodeling, paint colors, interior design ideas, and more. You raise brand awareness and build trust while improving your SEO efforts. Base Coat chooses the marketing options suited to your brand and audience using this cost-effective marketing tactic to gain more leads.

Email Marketing

Share useful information with your contact list to generate more sales.

Our email drip campaigns send a steady feed of useful information to segments created from your own contact list. This is the best way to keep people engaged and drum up more referrals and bookings. You create an automatic response to new leads while maintaining contact with relevant emails to nurture leads along their customer journey. Email marketing offers high ROI with little effort while helping you increase customer retention and referrals. You can also use your contacts for upselling and cross-selling your services for those who are either booked for a quote or job, to enjoy higher profits from each job.

Content Marketing

Build authority in your industry and community while gaining momentum with your SEO.

High-quality content for your blogs, social media, landing pages, emails, and website is your most powerful SEO tool. Base Coat helps you expand your online presence, so customers find you. As a result, you increase leads and sales through free organic search results to improve conversions and increase your digital marketing ROI. High-quality content helps build authority to improve your trustworthiness and search ranking. We can help build your authority using proven content strategies for consistent branding across all your online content.

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